Who We Are
Our values
Our Leadership Team

Dr. Patrick Staehler

Founder & Director

Patrick is Mr. Business Model Innovation, a term he coined in his Ph.D. at the University of St. Gallen as one the first worldwide in 2001. He laid the theoretical foundation for later well known works in this field.

Patrick is passionate about new things and new opportunities for companies to differentiate themselves from their competitors. He is curious and likes to ask the ``Why`` question. He tries to understand underlying economics of a business and what drives customers.

He is a lecturer in the Executive MBA Program for the Otto group at the Leuphana University Lüneburg, Germany. He also teaches Business Models of different industries at the Hochschule für Wirtschaft in Zurich.

He is a lecturer for sustainable business models in the master program at the University of St. Gallen. At Zeppelin University, he gives firm-specific courses in the field of business model design. For German SMEs, Patrick partners with the Stuttgart Institute of Management and Technology.

Norbert Haehnel

Founder & Managing Director

Norbert is an international experienced IT Executive with proven track record in Software Research & Development, Project Management, Total Quality Management, Professional Services, Sales and Marketing.

Norbert has been a senior leader in Microsoft Australia and Germany for 20 years working in various strategic, services and sales areas. In 2012 Norbert turned his passion for consulting and business model innovation into his profession and worked as an independent strategy consultant before partnering with Patrick to found fluidminds Pty Ltd.

In his engagements with clients he is passionate about the culture and values within an organisation and the impact of it on the chosen business models. He is also a geek when it comes to technology and loves the possibilities technology can bring to the future of businesses.

Norbert holds a masters degree of industrial engineering from the university of applied science in Munich.

Dr. Bernhard Doll

CEO Orange Hills GmbH & Director fluidminds Pty Ltd

Bernhard Doll is a serial entrepreneur in IT and service industries and expert for strategic innovation management. He studied Computer Sciences (Dipl.-Inf.) and holds a Master’s degree (M.Sc.) focusing on Social Sciences and Psychology from TU München, with study visits in Sydney and Hong Kong. Bernhard Doll received his Ph.D. on the subject of innovation management and entrepreneurship from TU München.

Since 2010, Bernhard Doll has been a research fellow at the Leipzig Graduate School of Management (HHL). He is a member of the Peter-Pribilla-Foundation, the European Academy of Management and the Academy of Management (USA). Bernhard Doll holds positions on supervisory boards of a number of IT and service companies and serves as a lecturer for innovation management at universities, including TU München / UC Berkeley (EMBA), University of St. Gallen (HSG) and University Erlangen-Nuremberg. Bernhard Doll is also a guest speaker at a number of conferences and universities around the world. The focus of his publications and lectures is on:
Business Design; Lean Startup
Entrepreneurship; Prototyping