Dr. Patrick Staehler
Founder & Director
Patrick is Mr. Business Model Innovation, a term he coined in his Ph.D. at the University of St. Gallen as one the first worldwide in 2001. He laid the theoretical foundation for later well known works in this field.
Patrick is passionate about new things and new opportunities for companies to differentiate themselves from their competitors. He is curious and likes to ask the ``Why`` question. He tries to understand underlying economics of a business and what drives customers.
He is a lecturer in the Executive MBA Program for the Otto group at the Leuphana University Lüneburg, Germany. He also teaches Business Models of different industries at the Hochschule für Wirtschaft in Zurich.
He is a lecturer for sustainable business models in the master program at the University of St. Gallen. At Zeppelin University, he gives firm-specific courses in the field of business model design. For German SMEs, Patrick partners with the Stuttgart Institute of Management and Technology.